Our Story

At Pinewood Golf, we’ve always believed golf deserves the same care and consideration people naturally give when they’re heading out anywhere else. Most of us make an effort when we’re meeting friends, going for a drink, or enjoying a day out, so why should stepping onto the first tee be any different?

For the five of us who founded Pinewood, the idea grew from a simple observation: golfers value quality, tradition and good company.

Yet the clothing available often didn’t reflect the understated, refined style that feels so inherently British. We wanted something that paired the heritage of the game with the sort of quiet elegance you’d feel comfortable wearing long after the round is finished.

Not loud. Not flashy. Not trying to be something it isn’t.

Just timeless, well-made clothing that carries you seamlessly from the course to the clubhouse, the pub, or the rest of your day — without ever feeling underdressed.

That’s the foundation Pinewood was built on.

We set out to design golf wear that feels considered, classic and carefully crafted, guided by three principles:

Quality you can feel – fabrics chosen for their structure, comfort and longevity.

Heritage you can see – British styling at its most understated and confident.

Comfort that lasts – pieces designed to feel right on the fairway and look right anywhere afterwards.

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No fuss. No theatrics. Just refined golf wear made with purpose.

Pinewood isn’t simply a brand created by five golfers — it’s our vision of how golf attire should feel: effortless, elegant and unmistakably British.

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